Editing The Commercial Blog

On October 28th, 2019, our group met again to film the voiceover that will be implemented within the commercial. We didn’t start right away with the editing process since our group needed to finish filming any takes or voiceovers that either couldn’t be filmed last time or had to be redone. When recording the voiceover, our group decided to use Melshida since she as well took the part of being the actress on screen. The goal was to match the voice with the original actor on screen to make it appear as if the person was delivering the message. Our group, for the most part, recorded the voiceover in chronological order based on our original order of buildings. The only exception was the introduction and the ending of the commercial, our group recorded those first since it was the easiest to speak about. Once the voiceover was complete, Melshida saved each voiceover onto her phone. Each audio recording was sent to Rejoice’s laptop from Melshida’s phone. Rejoice opened up the file sent by Melshida and saved the recordings to her laptop. Finally, our group as a whole started the editing process of our commercial.

To start off, our group began editing the very first clip of our commercial which was the introduction. Since our team edited through Rejoice’s laptop, both me and Melshida helped verbally, while Rejoice was more hands on with editing. Our first edit was to cut a chunk of the video footage containing the introduction of the commercial. We cut the clip so that I was not in the shot since, as previously mentioned, I had the role of saying what take and scene the current shot was. Collectively, we decided that each video footage needed to be cut so that the shot of the scene can show the main actress and not the person saying the number of takes and scenes. Aside from that, me and Rejoice started looking up the different transitions we could use for the commercial. At first, Rejoice thought to put the transition where it is similar to a an iris in, but without the black screen. However, we decided to stick with a transition that flows more naturally with the scenes and used the cross dissolve transition. The next scene we included after the intro was the clip that contained the shot of building 17. For the most part, the scene with building 17 will contain similar edits that was made to the introduction.

Overall, our team has been editing each scene not through the Pinnacle app, but through IMovie which is an app for editing on Rejoice’s laptop. Our group wanted the scenes that are both raw and edited to be in Rejoice’s laptop for safe keeping. Between each group member, everyone took a part in the editing process. Melshida provided the voiceover recordings for the commercial as well as the images that will be used as inserts within the project. Rejoice took the part of physically editing each scene of our commercial since our group has been editing through her laptop. As for me, I didn’t have a specific role assigned, but I did help Rejoice verbally when we tried making editing decisions. Even though I did not have a specific job, I did help out with the decisions made for the edits as well as the voiceovers in terms of stating which building should be talked about next. In the end, every team member was cooperating collectively when it came to getting the work done for our commercial. Not one team member slacked off or did no type work. Every person contributed their part into making the commercial be as smooth and easy.